Whenever I tell people about me wanting a Tesla Model S two things happen. Some of them light up, their eyes start to sprinkle and become very enthused. For whatever reason they become inspired, even only for that moment. Others disengage, get silent or start to fear. You can see it in their eyes.
Keep your eyes on the prize. It’s just an objective. One that requires you to think and act on it. Change has never been easy. Certainly not for the people leading it.
Why haven’t you ever seen a Tesla commercial before? Because the people who can afford them aren’t sitting around watching TV.